For me, a long layover in an intrinsically unpleasant
airport is always rendered more tolerable if there is a good duty-free shop where
I can go and sniff around. Granted, most of what’s there is just the usual
lineup of the old familiar Chanels and Guerlains, the upscale celebrity fragrances,
and the “classics” that everyone has vaguely heard of and therefore must want.
I have to say that the sprawling duty-free shop in the
Heathrow airport in London is an exceptionally fun playground for a perfumista
or perfumer. They not only have the usual suspects, they have some things that
are new and a little different. Granted, they are mass-market, but the sheer
volume of offerings increases the chances that there will be something
interesting on the shelves.
After dodging the SAs who spray everyone with
whatever generic scent it is that they always spray, I wandered through the
aisles, probably killing a good hour sniffing without spraying. After a short while,
everything smells pretty much alike. And then, bingo – something different. I
came to a counter with an array of bottles from Elie Saab’s “Collection des
Essences”. According to Fragrantica, the collection was created last year in
collaboration with Francis Kurdjian. The first bottle I opened was No. 3 Ambre,
and all of my perfumer alerts went off: “This smells like something I would
make!”
And indeed it did. It was for all the world like a cross
between my Olympic Amber and Madini Ambre, with a big price tag. There were
other “Essences”, too, seven in all, including oud, vetiver, gardenia, and
other flowers. I didn’t try them all, being so enamored with the Ambre that I
sprayed it all over one arm. On the other arm I sprayed the No. 4 Oud, just
because I had to try it. The Oud is OK, a little bit blunt and drab smelling
compared to the real thing, but it does have that artisan vibe to it. It is
definitely not a fruity-floral celebrity scent or an aldehydic floral
chypre. If I had not tried the Ambre, I
would probably have been more favorably disposed toward the Oud.
Elie Saab’s Ambre is rich and warm, with lots of vanilla and
resins, but it also has a strong woody component, more like oak than evergreen,
that I find extremely appealing. It’s exactly the same woody scent that I love
in Madini Ambre. Sillage is strong without being overpowering, and longevity is
excellent. It’s one of the best mass-market ambers out there.
I would like to try all of the scents from this collection
at leisure, so looked for samples, but don’t see them for sale in the US. The
collection was launched in 2014, so maybe they haven’t yet made it to the usual
online purveyors of upscale samples.
In the meantime, I can experiment with layering my amber and
Madini’s.
Have you seen evidence of mass-market brands trying to “go
artisan”, mimicking and competing with the little guys? What do you think about
this trend?
[Bottle photos from Fragrantica; duty-free shop photo is
mine from a pervious trip; Madini perfume bottles photo is mine.]