In life, everything evolves. Ever since I can remember I
have always tried to get samples of as many fragrances as possible, and have
tried to test one or more every day. I started out doing this simply because I
enjoyed it, and eventually continued to do it because I felt like I needed to
know what was going on in the perfume world outside my studio, so it was not
only fun, but educational. Whenever I tested a perfume, I wrote notes to myself
about it. I have a huge archive of these notes from over the years stored in
digital form.
Before I started making my own perfumes, I used to post
reviews on Fragrantica on a fairly regular basis. Soon after my business
started to take off and I started this blog, I stopped posting reviews on
Fragrantica, partly prompted by a colleague’s complaint that my modest praise
was actually a condemnation, and partly because I now had a new platform for my
reviews.
A few companies started sending me samples to review, and I
happily did so. A couple of years ago I made it a rule to review only what I
considered mass-market perfumes because reviewing the work of artisan or small
independent brands with limited distribution could be perceived as a conflict
of interest. In the meantime, the lines among categories have become
progressively blurred, and as I’ve become more generally known as a perfumer my
degrees of separation from colleagues have become ever-smaller and more
intricately enmeshed.
I have been surprised several times to find that one of my
old reviews or posts is the first item that shows up in a Google search.
Unfortunately this increased visibility has started to attract vitriolic
comments on some review posts as well as spammers who vainly hope that readers
of the comments will click on their links. I don’t need this.
The fact that one never really knows where a perfumer’s work
will show up means that I could unknowingly write an honest review of a
colleague’s work and only discover the direct or indirect connection later. For
better or worse, I have reached a point where everyone in the perfume community
is my colleague. The danger of creating a conflict of interest is too great to
take that risk.
For that reason, if you look at my blog today you will see
that I have gone back and deleted all perfume reviews (at least I think I got
them all). I will no longer post reviews of any type, but will continue to do
giveaways. Instead of Mass-Market Mondays there will be some new feature
associated with a giveaway. I haven’t decided what it will be, but it will
definitely be something meant to promote engagement and constructive
discussion. I welcome any ideas about a regular feature you would like to see
here.
[All images are by M C Escher]