tag:blogger.com,1999:blog-5453792360015486892.post2569594493730033458..comments2024-03-28T21:11:46.849-07:00Comments on Perfume Project NW: ELEPHANT No. 2: PERFUME ADVERTISINGDoc Ellyhttp://www.blogger.com/profile/08376377441504529063noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-5453792360015486892.post-46810947409001272732012-10-08T08:16:54.814-07:002012-10-08T08:16:54.814-07:00Michael, It's good to know that some like upda...Michael, It's good to know that some like updates every one to two months. That may be the magic timing, assuming there's something to report. I'm glad you like to read about my adventures with different materials, since that seems to have no end. The green labdanum was a lucky fluke, because when I reordered the same item from the same company, it turned out to be the standard brown kind. I still have some of the green and will keep on using it until it's gone, but then I'll have to "reformulate". This is one of the frustrating things about working with natural materials - they vary so much from one batch to another. In some cases it's comparable to different vintages of a given wine, but in other cases it's more like different wines of the same denomination from different places - e.g., cabernet sauvignon from different winemakers in California, Chile, or France. Doc Ellyhttps://www.blogger.com/profile/08376377441504529063noreply@blogger.comtag:blogger.com,1999:blog-5453792360015486892.post-54651117697308806642012-10-05T17:25:58.042-07:002012-10-05T17:25:58.042-07:00I think quarterly might be a bit on the far side o...I think quarterly might be a bit on the far side of the peak of the Wundt curve for me. I like seeing updated from my favorite perfumers every one to two months, and I love learning about what new fragrances are released or in the works, impressions and ideas about a particular aromatic you have been working with (I love reading about your adventures with different fragrant materials. Your discussion of the different labdanums really intrigued me! I still want to smell the green labdanum absolute!), and projects you are involved in (like the Devilscent project! How cool was that!). Those sort of things give a feeling of familiarity and shared experiences with the perfumer, and for me that definitely encourages me to return to that perfumer time and time again. Michaelhttps://www.blogger.com/profile/17837887789726329152noreply@blogger.comtag:blogger.com,1999:blog-5453792360015486892.post-72412933158206475542012-10-05T07:33:01.158-07:002012-10-05T07:33:01.158-07:00Gail, I'm totally with you on hating the trite...Gail, I'm totally with you on hating the trite images and allusions to generic "romance" and "sexiness" that's so common in perfume ads. I'm also put off by "descriptions" of perfumes that are just a fantasy story and have nothing at all to do with the fragrance in question. I'm not so opposed to cultural references. After all, perfumers have to get their inspiration somewhere, and if it's Greek mythology, jazz standards, Picasso's paintings, or Gangnam style (I'm waiting for that one), it seems as valid as the beach at sunrise, the winter solstice, or flowering tuberoses. OOOh ... this is fodder for another post. Doc Ellyhttps://www.blogger.com/profile/08376377441504529063noreply@blogger.comtag:blogger.com,1999:blog-5453792360015486892.post-71127150349925514062012-10-05T07:23:12.507-07:002012-10-05T07:23:12.507-07:00An entrepreneur class - how fun! What sort of peop...An entrepreneur class - how fun! What sort of people are taking the class, or do you know yet? Doc Ellyhttps://www.blogger.com/profile/08376377441504529063noreply@blogger.comtag:blogger.com,1999:blog-5453792360015486892.post-92122027063756401522012-10-04T12:34:56.025-07:002012-10-04T12:34:56.025-07:00Since I am in rabid consumption mode these days (b...Since I am in rabid consumption mode these days (by that I mean that right now I am more of a consumer than a creator) I can tell you exactly what motivates me to buy perfume and what makes me run in the other direction. All I really want is information about the perfume ingredients, the perfumer's take on the fragrance, the smallest bit about inspiration and one nice photo of anything related to the perfume. <br /><br />For me the biggest turn off with most perfume advertising is the excessive "romance". Too much art and too many videos, stories, poems and music really bother me. In regard to the cultural content, more often than not, I have been there and done that so many times that I find almost all cultural references to be at best boring and at worst sophomoric (maybe I am a snob). Reminds me of the days, long ago, when, as a jewelry salesperson I had to "romance the stone". I hated doing that then and I hate seeing it done now. I would much rather have the chemistry than the romance...but then again, I am old and I suppose a younger audience would actually like all the schmaltz. I am inspired by perfume to create other things but I don't consider that a part of advertising, just a reaction to scent. Gail Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5453792360015486892.post-63278112893334547922012-10-04T10:52:25.878-07:002012-10-04T10:52:25.878-07:00Excellent post, and a topic I'm dealing with a...Excellent post, and a topic I'm dealing with at the moment as I write my first business plan for my entrepreneur class that starts next week! You want to reach the people who will love and buy your products, but you don't want to be "the mosquito in the Taj Mahal" and annoy them to death. As in all things, moderation is key, and it's not an easy key to find! Anonymoushttps://www.blogger.com/profile/12888328097434089820noreply@blogger.com