I know that many of my perfume pals blindly buy full bottles of fragrances, basing their purchases solely on the recommendations of fellow perfumistas. I have done this many times myself. Sometimes I go a step further, considering nothing but the price and disregarding what anyone has to say about the jus in the bottle. For me part of the fun of shopping for perfume is finding an unknown, unsung beauty and securing her for a song!
This quest has led me through various on-line shopping venues, discontinued fragrance bins and has even taken me to the clearance sections of the television home shopping networks. The fact that I don't watch television or even have a cable or dish connection has not slowed me down. I just pop over to the websites once every two months or so and see what has landed in clearance. While I have yet to discover any new beauties on these sites I have come across some great deals that have been much appreciated as gifts.
Hoping for another big score I hit the channel sites a couple of weeks ago and discovered a very cheap and unknown (to me) fragrance, Reserve Global by Danny Seo.
Before encountering Reserve Global I had never heard of Danny Seo, the self-proclaimed “prodigy”* entrepreneur and “green” lifestyle guru who has made it big by promoting environmentally friendly products, plant conservation and earth stewardship. Laudable and lucrative enterprises indeed! His Reserve fragrance line was created in 2013 by Tru Fragrance and Beauty LLC (Willowbrook, IL, USA), the same company responsible for Sex Panther.* As far as I know there are three fragrances in the Reserve line - Reserve Global, Reserve Australia and Reserve America - each supposedly put together from headspace technology analysis of various flowers or localities.
So, was the Reserve Global set I purchased worth the $14.99 I paid for 50ml of EdP and a 15 ml rollerball? Well - maybe. Fragrantica lists these notes: Top - raspberry, mandarin, pink pepper. Middle - tiara, rose, peony, violet. Base - vetiver, musk, cedar.
Here is my take on Danny Seo Reserve Global from a review (edited) that I left on HSN: "From the first sniff it is obvious that not a single living flower or plant was harmed when creating the ingredients for this fragrance! Nevertheless Danny Seo Reserve Global is a lovely synthetic mélange, opening with a slightly juicy and very familiar citrus/raspberry fantasy fruit reminiscent of a number of contemporary celebrity and designer perfumes. At about five minutes I perceive what passes for sandalwood sweetened with tiara flower. On my skin Reserve Global is moderately long lived with pretty good sillage. The best part is the dry down on clothing - a satisfying combination of musk and fruity sandalwood. I would recommend Reserve Global to fans of celebrity fragrances, but those who love niche, indie and the famous old perfume houses might be disappointed."
There it is, folks - my latest "green", shameless and ever so slightly guilty home shopping experience. I actually like this stuff enough to wear it. No regrets, no buyers remorse and a bonus - the bottle is quite attractive and makes a lovely dresser top display. I have a question for you. Would you ever admit to home shopping for fragrance?
Ellen’s notes: I obviously live in an ivory tower, and must confess that I’d never heard of Danny Seo either. Given that I don’t watch TV, I’d barely heard of the Home Shopping Network. In searching for images to illustrate Azar’s post, I became morbidly fascinated with these bizarre manifestations of sleazy US pop culture. Danny Seo appears to be a male version of Martha Stewart, with a thin spray-coating of “green”. If you go to the website of Reserve Global’s littermate fragranceSex Panther, you see a big black billboard-style page proclaiming “60% of the time it works every time – get some”. Huh? Reading on, the whole thing turns out to be a satire on “manly colognes” taken from the film Anchorman, so it was at least good for a laugh. On Amazon you can even buy a bottle of Sex Panther that growls when you open it. I’m afraid Danny Seo is not so blatantly a satire. Maybe a caricature would be a better description based on his Wikipedia entry, which he must have written himself as a promotional blurb. Come to think of it, it is not that much different in tone from the Sex Panther website, although the laugh it evoked was tinged with a lot more cynicism about the weird society we live in.