Tuesday, March 8, 2011
PERFUME PACKAGING: HOW EXCITING CAN IT BE?
It probably seems strange to get all excited about bottles and boxes, but I’m thrilled to have finally found boxes to fit my odd-shaped 15 ml bottles. They’re white with a very subtle embossed flower pattern on them, and they just arrived today! I packaged my first bottles in these boxes and shipped them out this afternoon. I just hope the labels stick tightly to the slightly uneven surface.
I’m not yet to the point in my business where I can have thousands of bottles and boxes custom-designed and printed, so I’m constrained by the selection of generic bottles and boxes offered online, which can be frustrating at times. However, I generally go with the policy that “less is more”, and try to find the simplest design that’s attractive and doesn’t look cheap, and customize it with a label. Those funny 15-ml bottles with the sloping triangular sides are the exception, my one packaging folly.
My challenge now is to find boxes to fit the 30 ml and 50 ml sizes, but that will come in time. I only wish I could find matching ones in exactly the sizes I need, but I suppose that’s too much to expect. For now I’m happy to have three standard bottle sizes and a box for the most popular one.
I know some people like to keep their perfume in its box, so I want to be able to provide one, even if it doesn’t have the typical commercial box-within-a-box design. A box also makes the perfume a lot easier to store and ship.
Do you keep your perfume in its box? What features do you like in perfume bottles and boxes? My pet peeve is bottles that won’t stand up on their own. What’s yours?