July brings the sixth anniversary of Olympic Orchids Perfumes. It seems like only yesterday that we started out as a business, but as new artisan, indie and niche brands, along with mass-market “luxury” niche wannabe spinoffs, sprout up like mushrooms after a rain, it is starting to feel like we are suddenly one of the old, established owner-perfumer brands (I guess that’s analogous to singer-songwriter).
The year since our last anniversary has been quite eventful, with the launch of a popular new orchid fragrance, White Cattleya, a branching out to create a fragrance for another brand, resulting in my second Institute for Art and Olfaction Award for Zoologist Perfumes Bat, and a steady growth of our Olympic Orchids Perfumes business. We even have a new Instagram account, Olympic_Orchids_Perfume! I’m posting some sort of photo every day, trying to avoid being too “commercial” by mixing in interesting random photos like the baby seagulls that I showed yesterday, so check it out.
Because I’m planning all sorts of fun things to celebrate 6 years of perfume-making, I want to start early with a summer sale and a contest. The sale will be announced in the newsletter, on our Facebook page, Twitter, and wherever else seems appropriate. It will start with a 20% discount that starts now and runs until July 6 (code = SIXYEARS1), 15% until July 16 (SIXYEARS2), and 10% until the end of July (SIXYEARS3). This means that those who see the announcements early will get the best discounts, but even those who are as out of touch as I usually am will still get a break on prices. The codes are the same on the Flagship Store and the Original Boutique. I used this method on my orchid nursery website (10 years in June!) and it seems to have worked well.
The other thing I want to do is sponsor two different photo contests. The first one will be a “product glamour shot” contest. For this contest, anyone who owns any size Olympic Orchids fragrance is invited to take a photo of it in some sort of interesting and appropriate setting. Photos can be submitted via e-mail attachment (olympicorchids at gmail dot com) or Facebook message upload. Full instructions will be forthcoming this weekend, so start thinking about what kind of visual setting you might use for your Olympic Orchids fragrances, or just go ahead, take some photos, and submit now! Winners will receive a voucher for their choice of a full bottle or discovery set of their choice. Photos will be displayed on the website home page, with your photo credit.
I have relatively few commitments during the month of July, so I’m looking forward to having a lot of time to work and play in the perfume studio!
[Cake photo greatly modified from Wikimedia; shop display photo straight from Wikimedia, baby seagulls photo is mine; Woodcut bottle by Antonia Kohl]