It seems strange to be thinking about the winter holiday
season in the middle of summer, but if I’ve learned anything in this business
it is that everything requires far more lead time than I’d like, or than I can
even imagine. Right now the lovely red-and-green fuschias in the garden remind
me that I should be thinking about what I’d like to do for this year’s December
holiday gift box, if I do one. Last year’s was pretty much a
spur-of-the-moment, simple collection of a spray perfume, soap, all-purpose
body/hair/bath oil, and a music CD in a generic, colorful cardboard box packed
with tissue paper. Anything more requires advance planning.
I have some ideas, but would also like to throw out some
questions for you, the perfume-loving public. If you answer all of the
questions, you will be entered in a drawing to win a 15 ml bottle of the
Olympic Orchids fragrance of your choice, so it’s worth your while! Here goes:
1. Do you like holiday gift sets of any kind, to keep, give,
or receive? Generic gift sets? Frankly,
I’m not big on any of them myself, but everyone is different.
2. Would you buy a gift set for yourself or someone else?
(The perfume community is one place where we all know that it’s OK to buy gifts
for ourselves!)
3. What items (and sizes) would you like to see in a gift
set?
4. Would you like a fancy box with a custom-made insert to
fit the items, or a simple cardboard box with tissue paper wrapping? Or do you
prefer some other type of packaging?
5. Do you like a single theme with one fragrance in
different products (e.g., perfume, oil, soap) multiple fragrances in the same
type of product (e.g., several perfumes), or a random mix of all-different
fragrances and products?
6. Do you like for gift sets to include any non-fragrance
items and/or a coupon for a $ amount or percentage off of an order?
7. What price range would you be willing to pay for the type
of gift set that you describe?
8. Any other comments about gift sets?
I’ll be really interested to see your answers to these
questions and any other observations that you care to contribute. The drawing will take place on Thursday, August 15.
[food (or drink?) gift set photos taken from manufacturers' postings]
Posts
