Saturday, November 12, 2011
SMALL CHANGES ON WEBSITE
As the number of perfumes I make has increased, the number of samples in a full sample pack has also increased. The time had come for some adjustments, so I am now offering several options in the standard sample pack: a 5-pack for $10, a 10-pack for $15, or a full sample pack for $20. The customer gets to choose the fragrances in the smaller packs. The deluxe sample pack, shown in the photo, is unchanged. All of the sample options are still nominally priced compared to the going rate for samples.
I’ve also discontinued the 50-ml bulb spray bottles, since the bulb atomizers tend to malfunction. They look nice, but if they don’t work reliably, they have no place in my lineup.
The final change is new packaging for the soaps, along with a more limited selection of soap fragrances at any given time. I never really liked the bulky food take-out boxes that I was using, which were hard to store and not conducive to finding things. I finally found some much smaller natural “kraft” cardboard boxes that just fit the soaps, take up minimal room on the storage shelf, and can be labeled in a way that keeps the names in plain sight. Another soap packing problem arose due to the use of tissue paper to wrap the soap. With time, the oils in the soap discolored the tissue paper, making for an unattractive sight when the soap was unpacked. I now have clear shrink-wrap sleeves that protect the soap and its outer packaging. I hope that these changes will help increase the shelf life of the soaps and improve their presentation.
After more than a year of selling perfume products online, I feel like I’m finally starting to get a good set of methods in place for production, packaging and marketing, but I suspect that it will always be a work in progress. My next project will be re-organizing my perfume organ and work area, but that’s an undertaking almost as daunting as climbing Mount Everest.