Monday, March 26, 2012
REDUCING THE AVALANCHE OF PERFUME REVIEWS
No, this is not another post about “too many perfume blogs”, which I personally think is a non-issue like how many molecules can dance on the head of a pin. It’s a requiem for my own habitual posting of perfume reviews on one of the public fora.
I know this is not primarily a perfume review blog, but I have on occasion posted reviews of perfumes made by others on here, and for the past several years I’ve posted reviews almost every day on Fragrantica. As my perfume business has developed and grown, I’ve wondered from time to time about the issue of perceived conflict of interest, but have ignored that nagging little demon whispering in my ear because reviewing is so much fun. However, the issue of conflict of interest was brought home to me the other day by a colleague who characterized my reviews as “competitive”. That was never the spirit in which they were written, but I’m grateful that my nagging question has been answered loud and clear.
Yes, the whispering demon is right. I will no longer put my naked thoughts out there to be misconstrued. A perfumer has no business reviewing any perfumes other than his or her own. Any negative comment, or even faint praise, can be taken as hostility. Even glowing positive comments can be taken as an attempt to unfairly promote the work of a colleague for some selfish reason. Damned if you praise, and double-damned if you don’t.
Sampling perfumes, trying to analyze them, writing down my impressions, then reading the official notes and reviews that are out in public has long been one of my learning tools. It’s a way of finding out what works and what doesn’t, what people’s perceptions of specific notes are (always mind-boggling), what people can’t smell (also mind-boggling), and what’s already on the market so that I don’t inadvertently duplicate it. As it is, I’ve had a couple of near misses.
In a way, I’m sad to have to put this constraint on myself. I’ve enjoyed sharing my thoughts with the virtual community of perfumistas. But once I had made the decision, I quickly recovered from my grief over this loss of a morning ritual, and gained a new sense of freedom about what to sample(s) to wear, when to wear them, and what to write as notes for my eyes alone.
[Clip from watercolor painting by Carl Larsson, 1906]