Today's post by Donna Hathaway concludes her interview as she talks about why many perfume bloggers choose to remain anonymous, the effect of free samples, and other questions. Next week will begin a new interview.
Do you think perfume reviewers should reveal their identity or should they remain anonymous?
Good question! Either way is fine, but using one’s real identity always carries the risk of being harassed online and having your privacy invaded. Sites like Facebook make it really hard for anyone to stay anonymous, but at least you can chose who sees what you publish there. So far I have been lucky, but for my own new venture I will be using a pseudonym, as most bloggers do.
How do you think perfume reviews/reviewers compare to reviews/reviewers of other media (e.g., visual art, films, food, music, books, etc?
Perfume writers are not understood by the general public much of the time, but then who understands a music critic who dissects an obscure piece of classical music no one has ever heard, or a film reviewer who only likes French avant-garde cinema? You have to know who your audience is, and if you want to expand it, you must make your case in terms everyone can understand. The biggest difference is that with a very few notable exceptions, no one is paying us to write about our subject.
Is it more or less difficult to review perfume than to review work in other media? If so, why? If not, why not?
It’s not any more difficult, as there is no lack of subject material. The hardest part is deciding what to write about based on too many choices, and making one’s voice heard among the many.
Do you read other people’s perfume reviews? If so, what do you like/dislike in a review?
I do, but I stay away from reviews that are about fragrances that I am planning to write about so I don’t unconsciously pick up on something that might influence me. After I publish my own take on something, it’s fun to read the other reviews.
I enjoy fragrance writers whose style stands out from the crowd, whether it’s daring, humorous, quirky, or simply better. There are some whose work I read and then I want to go crawl under a rock because they are so much more talented than I am, but in the end I am inspired by them, and I soldier on. I am trying to be more fearless; it’s tough to give yourself permission to shut down the censor in your own head.
Do you approach perfumes sent to you gratis differently from those that you buy? If so, how does your approach differ?
I do my best to treat them all the same. I don’t know if anyone can say that they have no bias at all, but I try. (Of course if I am reviewing a vintage perfume, I don’t have to worry about hurting anyone’s feelings!) The bulk of fragrances I receive from perfumers for review is in the form of samples, so it’s not like I am amassing a hoard of bottles. Well, I am, actually, but it’s mainly my own collection of vintage perfumes, acquired over many years of bargain hunting.
It is very unlikely that honest reviews would agree. Do you feel any hesitation in disagreeing with prominent reviewers or great masses of opinion of the forums?
No, I don’t – I have taken some flak in the past for expressing my opinion, but as a writer to whom people look for honesty (I hope!) I will gladly point out that the Emperor has no clothes, or offer my opposing view on something. However, personal attacks on individuals are strictly off limits, regardless of my private opinion.
Thank you for inviting me to participate in your interview series! It is truly an honor. One of my favorite things about being a perfume writer is being able to call attention to the small artisan, indie and niche brands and all the talented perfumers whose work is a labor of love. The world of perfumery has so much to hold my interest: beauty that anyone can enjoy, an indivisible relationship with the natural world of flowers and other aromatic materials, a highly romantic and sexy subject, Byzantine levels of intrigue and mystery, a fascinating history that stretches back to the dawn of civilization, a strong connection to the world of fashion, which I also love, and a vibrant community of perfumers, consumers, writers, creative directors, boutique owners, and tastemakers. I can never run out of things to write about!
And thank you, Donna!
[Images from Wikimedia, lady removing mask anon. 1750s, woman with perfume bottle Fujishima Takeji 1915, Japanese actors in fight scene anon 1860s]