The question of the day is, “How little is too little and how much is too much?” There are a few perfume vendors, mostly retailers that carry multiple lines but also some individuals, that send me e-mails on a weekly basis, or even oftener. If the messages mostly contain information that I perceive as irrelevant to me, after a while I get annoyed and start marking them as “junk” so that they get banished to the great spam graveyard in the ether. If the company did send me something interesting and relevant, I’d never know it.
Not enough visibility, and one slips through the cracks. Too much and it’s just annoying noise and people stop paying attention. It’s the delicate balancing act of trying to stay on the peak of the Wundt curve, that magical mathematical function that’s applicable to just about everything in life.
Of course that sweet spot is not only delicately poised atop two slippery slopes, it’s a moving target because it’s different depending on circumstances and the intended audience. What do you think about frequency of fragrance advertising? What induces you to check out a website or make a purchase? What turns you off?
[Elephant and Goldilocks graphics from Wikimedia]