Monday, July 19, 2010
THE WILD CARD
After sending out a number of sample packs, I’ve encountered an issue that I really didn’t think about when I first started doing it. The sample packs always include all of the scents that are listed in the online catalog, but also some others that are not listed yet and may never be. My idea was that the response to the unlisted samples would help provide feedback on what would be good to include in the catalog, but I have been surprised by the number of inquiries about full sizes of many of the unlisted samples. The interesting thing is that there are no clear favorites.
Of course, if someone likes one of the unlisted samples, I’m more than happy to sell them a full size bottle. The way I’ve decided to deal with this is to include an item in the general fragrance listing of the catalog that I’m calling “The Wild Card”. It allows the customer to choose the size and specify the fragrance in the comments box at checkout. I’m hoping this will work, at least for the time being. I thought of using a playing card joker as a symbol, but decided to go with my photo of our shadows on a marshy area in the ravine on our property. It looks kind of ambiguous, and it’s prettier than the joker images that I found.